Kingston Humane Society
2014 to Now
Not For Profit
We developed five ways people could donate that went beyond just cash, and then used photos of the wonderful real volunteers and happy, healthy pets across a range of materials to humanize the brand and amplify a ‘can-do’ emotional response.
‘boldly focus on the positive!’
Results
Did it work? A 300% plus increase in donations in the first year alone says it did! And each year since, we have created the Society’s annual direct marketing Christmas Donation Campaign, generating multiple year over year donation increases. The increase for 2020/2021 over 2021/2022 was 17%, with an average gift increase amount of 23.8%. Trending donations for the 2022/2023 campaign suggest another yet another increase will result.
Case for Support
Direct Mail Package
Appeal Letter
Campaign Pull Up Banners
Case for Support
Direct Mail Package
Appeal Letter
Campaign Pull Up Banners
Get in touch!
To find out how Tracy can ‘amplify’ your brand, feel free to contact her now.
Get in touch!
To find out how Tracy can ‘amplify’ your brand, feel free to contact her now.
Contact Us
LET’S CONNECT
Whether you have need for a single execution, or a fully integrated marketing campaign, we would love to share our expertise with you. Simply fill out the form below and hit enter. We’ll be in touch!
