Kingston Humane Society

2014 to Now

Not For Profit

In 2014, the Kingston Humane Society needed to step-up donations to support their mandate to both shelter and secure adoptions for the area’s unwanted pets. Our strategic insight? To boldly focus on positivity, rather than take yet another ‘pity party’ approach. This insight infused our entire re-branding solution.

We developed five ways people could donate that went beyond just cash, and then used photos of the wonderful real volunteers and happy, healthy pets across a range of materials to humanize the brand and amplify a ‘can-do’ emotional response.

boldly focus on the positive!’

Results

Did it work? A 300% plus increase in donations in the first year alone says it did! And each year since then, we have created the Society’s annual Christmas Donation Campaign, generating multiple year over year donation increases.
Brand Development + Messaging + Collateral Materials + Brand Management + Direct Mail Donation Campaign
Brand Development + Messaging + Collateral Materials + Brand Management + Direct Mail Donation Campaign

Get Amplified!

In a world of diversifying target cultures and dynamic media choices, your brand possibilities are bolder and brighter than ever. We’d love to discuss business… yours and ours!

Get Amplified!

In a world of diversifying target cultures and dynamic media choices, your brand possibilities are bolder and brighter than ever. We’d love to discuss business… yours and ours!

Contact Us

LET’S CONNECT

Whether you have need for a single execution, or a fully integrated marketing campaign, we would love to share our expertise with you. Simply fill out the form below and hit enter. We’ll be in touch!

Contact Us Today

Phone: 613.540.2125

Email: tracy@amplifycommunications.ca

Amplify Marketing & Communications Canada © 2022

About | Work | Contact