Kingston Writersfest

Looking for a unique and edgy approach in 2023 for their annual fall event that celebrates the ‘art of writing’, WritersFest challenged the Amplify team to creatively explore the principles of freedom, release, and renewal.

‘Unbound’ came to life as the signature theme for the year. Clad in the approved colour bars from the new brand palette for this year, the creative concept uses apostrophes in the shape of ‘eyes’ within a stark visual field to suggest how the festival lets you ‘see’ your world without restraint. ‘Unbound’ ultimately signals a freeing sense of clarified thinking for the curious reader.