Kingston Writersfest

2015 to Now

Not For Profit

Since 2006, Kingston WritersFest has celebrated the art of writing… and reading! Through the years, the festival has evolved exponentially. Supported by a small marketing team and a corps of dedicated volunteers, the festival now welcomes an audience of 6,000 to more than 50 events featuring some 70 authors from around the world. It is hailed as one of the best festivals in the country, renowned for its unique programming and the intimate atmosphere within which its community of readers and writers engage in a lifelong love of literature.

Since 2015, we at Amplify have been proud to provide a full spectrum of brand marketing, advertising, promotional, PR, social media and digital support for KWF’s uniquely themed annual Fall event. Support materials include a detailed event program, posters, and a host of promotional materials required for such a multi-layered, multi-venue event.

We create each annual theme to reflect the core brand proposition which we initially developed in 2015 as the result of an intensive discovery process. A new KWF brand emerged from that close collaboration with the client, informed by a key strategic insight; that the brand needed to be ‘Elevated’ by celebrating the ‘Art’ of writing, but do so in a welcoming and unifying way. Creative needed to rally KWF’s largely female audiences with the intimacy of a ‘girls’ weekend getaway,’ a special destination for sharing and celebration. Each annual creative theme also needed to be shaped by the context of shifting social precepts and emotions, much as were the works produced by the festival’s featured writers themselves.
From that initial discovery session, we also spear-headed a dynamic website and digital media platform, and developed the process plan required to support that effort. This shift to online has fostered a true sense of community for KWF with its target audiences, and opened up exciting avenues for new marketing initiatives.

‘elevate & celebrate the art of writing!’

Results

Since 2015, marketing conversion of targeted reach potential into visitations year over year has been significant, with near-sellouts of tickets weeks in advance of the event. But it is the client’s satisfaction that signals true success: “One of the most noteworthy things about Tracy John is her absolute commitment to her client. Tracy and her team are knowledgeable, responsive, proactive, and know how to deliver, on time, above and beyond our expectation. Tracy is a superior communicator and creative. I couldn’t be happier with everything she delivers.”Artistic Director, Kingston WritersFest

Brand Management + Collateral Material Design + Social Media Ad Campaigns + Digital Marketing Campaigns

Brand Management + Collateral Material Design + Social Media Ad Campaigns + Digital Marketing Campaigns

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In a world of diversifying target cultures and dynamic media choices, your brand possibilities are bolder and brighter than ever. We’d love to discuss business… yours and ours!

Get Amplified!

In a world of diversifying target cultures and dynamic media choices, your brand possibilities are bolder and brighter than ever. We’d love to discuss business… yours and ours!

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Phone: 613.540.2125

Email: tracy@amplifycommunications.ca

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