Kingston Writersfest

We create each annual theme to reflect the core brand proposition which we initially developed in 2015 as the result of an intensive discovery process. A new KWF brand emerged from that close collaboration with the client, informed by a key strategic insight; that the brand needed to be ‘Elevated’ by celebrating the ‘Art’ of writing, but do so in a welcoming and unifying way. Creative needed to rally KWF’s largely female audiences with the intimacy of a ‘girls’ weekend getaway,’ a special destination for sharing and celebration. Each annual creative theme also needed to be shaped by the context of shifting social precepts and emotions, much as were the works produced by the festival’s featured writers themselves.