Bradford West Gwillimbury Economic Development

The Bradford West Gwillimbury Office of Economic Development is the primary point of contact for business owners, developers, investors and those looking to establish a business in the town of Bradford West Gwillimbury. Their services include: Community Improvement Plan (CIP) grants; Site Selection Assistance; Business Data and Statistics; and Seminars and Workshops. Their key goal is to act as a welcoming, supportive and knowledgeable business growth partner, offering in-depth knowledge of their community and all it has to offer.

In 2017, Amplify was retained by the Town of Bradford West Gwillimbury to develop their Economic Development Strategic Marketing Plan, a comprehensive project which consisted of: a Consultation Report, Findings & Issues Report, Priority Report, Industrial Commercial Institutional Realtors Survey, and a Marketing Strategy and Implementation Plan. All aspects of the project were to be completed and delivered in full by April, 2018.

We recommended that Bradford West Gwillimbury market themselves as BWG. We then attached three relevant business verbs to the acronym: Build. Work. Grow. We developed brand ‘essence’ attributes for this emergent brand, and its bold and professional new logo. Our strategic marketing plan also identified five specific key sectors to market to via unique value propositions for each.

The roll-out of our work was extensive: a new website, collateral, lure drone video and print piece, info brochure, and investment guide. Based on our success, BWG asked Amplify in 2021 to help off-set Covid’s negative impact by promoting the town’s appeal as a great place to reside and work. Our ten engaging 1-minute ‘Meet the Owners’ videos were distributed through social media platforms, including Instagram, Facebook, YouTube and LinkedIn.