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BWG: Municipal Economic Development Marketing

We specialize in marketing for municipal economic development clients, delivering effective solutions. Let us Amplify your message.
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Kingston WritersFest 2019

Creative Strategy + Marketing Messaging + Marketing Materials + Digital Campaigns
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Page Title Including Keyphrase

Subhead That Reinforces the KeyPhrase

Copy that introduces the project, reitereates the keyphrase, and has keywords in it that would help strengthen the SEO framework working in the back-end. Doesn’t have to be too long, but total text amount on this page must be 300 words minimum. In this example, we could say that Amplify provides municipal economic development marketing, or that we specialize in municipal economic development marketing. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

The Amplify Process

CREATE: First steps. The Economic Development Office of Bradford West Gwillimbury (BWG) is in a unique growth phase, and knew they needed to position them selves to the GTA and regional markets as a polished and professional organization. It was important to them that the new brand was embraced and endorsed by their community. Amplify started with competitive research, followed by community engagement through to in-person focus groups and an ongoing interaction with their Economic Development Advisory Committee.

BUILD: Brand positioning statement. Through the development of the marketing strategy Amplify developed a unique brand positioning statement for BWG to be the anchor of their communications. The strategy also identified five specific key sectors to market to via unique value propositions for each sector.

MANAGE: Build. Work. Grow. In the first quarter of 2018 the BWG Council endorsed the marketing plan, implementation plan, graphical identifier and tagline “Build. Work. Grow.” which ties together the popular name that the community uses “BWG” and how the Economic Development office helps their clients to “Build. Work. Grow.” Throughout 2018 – 2019 Amplify produced the following marketing materials; all collateral materials, new website, lure drone video, two lure print pieces, general information brochure, and investment guide. Amplify will create and deploy a digital marketing campaign in 2020-2021.

Deliverables: Economic Development Strategic Marketing Plan + Marketing Strategy + Brand Strategy + Implementation Plan + Brand Development + Brand Messaging + Collateral Materials + Marketing Materials + Website Development & Design

“Amplify met and exceeded our expectations. They worked well with our internal team, our Economic Development Advisory Committee (EDAC) and Council to get buy-in and community support throughout the project.”

Michael Disano, Manager of Economic Development
Town of Bradford West Gwillimbury

An image showing the cover and inside spread designs for two BWG promotional documents.

Call to action

[Entice visitors to contact Amplify] Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

 

Testimonial

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

John Doe, Title, Company

CONTACT US | Phone: 613.540.2125 | Email: tracy@amplifycommunications.ca

CONTACT US
Phone:
613.540.2125
Email:
tracy@amplifycommunications.ca