You know your organization needs to be ready to be productive in a marketing capacity once the economy gets going again. You understand that the media landscape has changed and will continue to do so into the near future. Your board, council, CEO all want to know what your new marketing campaigns will look like and when they will be launched.

You need to gather the facts and benchmark your industry in these interesting times. To speak with authority and create an outstanding economic development marketing strategy, which will direct you for the next three years.

Understanding the facts is the first step. What do your stakeholders really need? What is the best way to hold and evaluate that engagement? What are, the industry best practices now? Which strategic priorities should you be recommending?

How will you re-imagine tourism’s future when the latest lockdown is over? Do you have a post COVID tourism marketing strategy? You need to take a fresh look at your destinations asset inventory, understand and identify public-private sector partnerships and opportunities; it will be a brave new world.

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